Does My Brand Really Need a Facebook or Twitter Profile?
Does your brand really need a Facebook or Twitter profile? If you’re a marketer, joining the conversation on a variety of social networking sites is no longer an option – it’s compulsory.
Your customers and prospects, for the most part, have a greater share of trusted voice on sites like Digg, Meetup, LikedIn, and Facebook than you can amass through conventional media.
“Online social networking is quickly replacing the media buy,” said Rodney Mason, CMO of Moosylvania. As marketers, we are now in the business of social broadcasting our brands – not only within communities like MySpace, Bebo, Friendster – but by establishing our own unique networking communities.”
“Engaging in social networking is not without risk,” said Gus Hattrich, Moosylvania’s president. “As a marketer, you are held to a higher level of skepticism and ridicule, particularly if you make a misstep by not following the myriad of unwritten rules that exist within all online communities.”
To provide you with a roadmap, Moosylvania has done its own extensive research and relied on its in-depth experience to compile the 9-Step Guide to Social Networking. This free white paper offers practical advice that will help you voice the embodiment of what your brand stands for in the most trustworthy way. You will learn:
- how to establish parameters for your communication in social networks
- the social networking tools that need to live on your brand’s website
- the best way to address harsh critics in on-line communities
- how to climb the trust ladder
- what matters and what to avoid
