Design a Personalized User Experience to Drive Revenue and Customer Loyalty
Endeca Technologies announced findings of a survey conducted last week at Endeca’s European eBusiness Forum where more than 150 business-to-business (B2B) and business-to-consumer (B2C) eCommerce executives gathered to explore how search applications can drive traffic, increase page views, and lift conversion rates, as well as connect people to the right information when and where they need it. Survey results suggest that commerce businesses can attract more customers and boost their bottom lines over the next twelve months by providing a more personalized online experience.
Executives from leading organizations including The Guardian, Haymarket Media Group, Kiddicare.com, Premier Farnell, RS Components, and Trader Media Group attended this two-day event focused on industry trends and best practices to achieve online business success. The eBusiness Forum Survey revealed that nearly 75 percent of respondents agree that designing a personalized user experience drives revenue, customer loyalty, and site traffic. Almost 60 percent predict that search engine marketing (SEM) and content spotlighting will be major focus areas for their eBusiness strategy for the next twelve months.
“Our survey results validate what we hear from our customers and prospects every day. In a world of web search, aggregators, and global competition, companies must differentiate their online presence,” said Jason Purcell, Senior Vice President of Marketing and Product Management, Endeca. “These firms need innovative technology that easily integrates with current infrastructures to support the creativity of the business. We help our customers build the search applications they need to access content of all kinds, and help them to continue to build on this investment year after year.”
